Name: Irn Bru
Place of Purchase: Wegmans in Clay, NY
Country/Region of Origin: Scotland
Tasting Conditions: Chilled in the plastic bottle
Price in New York: $1.99 for 12 oz.
Description: "A carbonated, citrus fruit flavor soft drink. Original & Best."
Flavor: Artificially citrusy with a bite.
Mouth-feel: Very effervescent. Comparable to Vernors for bubbly bite.
Aroma: Like an orange Little Hug.
Notes: I think I got a bottle made for American markets, which makes me sad. While it still has the characteristic Irn Bru orange color (with the blue cap) and flavour (thanks to ferric ammonium citrate and real cane sugar), the bottle I have has American colours and perservatives (sodium benzoate, which is not preferred in Britain due to the potential cancer risks). The flavor is very artificial, reminding me of the foil-capped, plastic barrel Little Hugs. The carbonation is intense, spikey like Vernor's Ginger Ale. If I had to be honest, the preservatives made me not want to finish the bottle. If you can find a bottle directly from Scotland, give it a try for the experience. The formula should be the same as it was in 1901, and Irn Bru directly competes with Coke and Pepsi in Scotland, so it has to have something to offer.
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